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Monique’s June Challenge: The Branding Do-Over

I have been freelancing for more than seven years now. As a solopreneur, a one-woman shop, I’ve been hustling to grow my content creation skill sets and client base. It’s been a remarkable journey so far, recently culminating with one of my clients hiring me on full-time for four months.

But at the time of my onboarding, I faced a crossroads: my website needed rehosting and fresh content; my branding was getting a bit outdated; I needed a new headshot; my business cards had my Liverpool, UK, phone number on them (so I never gave them out); and countless other, little business-related to-dos. Yikes! This four-month contract was going to take up valuable rebrand time – especially as I also have a bridge job.

The timing wasn’t ideal, but I was so excited to work with my client. In my desire to develop new skills and work with a team, that the choice was clear. The rebrand would wait.

So as my contract came to an end in June, I knew what I wanted that month’s Mo’ Money Mo’ Progress challenge to be.

My June challenge was to completely overhaul my freelance branding – from the name of my business to creating a new website and launching everything fresh online.

This, sadly, did not happen.

I have this bad habit of taking on huge projects (when I’m already swamped) and pushing myself to the max in order to achieve my goals.

This month’s challenge was a prime example of this behaviour. There is one silver lining in failing miserably this June: I gained some clarity. I saw this habit from a different perspective and would like to think I’ve made mo’ progress as a result.

It’s simple, really.

Prioritize to get sh*t done.

At this point, I can just imagine some people’s faces who just read that line and scrunched up their face, thinking, “Well, duh!”

Totally fair. It does sound ridiculously obvious.

But you may be surprised to learn just how easy it is to lose focus. This can happen in a team environment, when you’re working on a tough project with many moving pieces and multiple deadlines, or even when you’re trying to figure out whether you really need to clean your kitchen or if you’re just procrastinating.

Eisenhower’s Urgent/Important Principle got me through the past few months where I would spend between 8 – 19 hours working per day. I assigned my tasks as one of these four categories:

  1. Important and Urgent
  2. Important but not Urgent
  3. Not Important but Urgent
  4. Not Important and Not Urgent

REBRANDING

This is the best way to tackle a to-do list. And it’s unfortunately why I didn’t complete my challenge. I had to make some tough choices, but I’m standing by my decisions.

Though it’s not all bad news in June. I laid some groundwork by making some calls, getting quotes, and doing research (moving quickly enough so as to not get stuck in analysis paralysis!). I’m making progress, and that’s key.

I’m not committing to re-doing my challenge again this July, as there are other projects and responsibilities that need my attention, so I’ll start small to accomplish something big.

My July challenge is to (finally) decide on a new name for my freelance business and register the domain name. I’ll be hosting family for more than two weeks while I also keep working with my current clients, so it’s going to be a packed month!

And I’m so up for the challenge.

High fives and good vibes,

Monique 🙂

 

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