My July challenge was to decide on a new name for my freelance business and register the domain name.
And I did it!
It’s such a small thing but in reality, this took forever to accomplish. For the past seven years, my freelance biz went by Monique Elliot Media. For a while, I liked it: it’s a super simple name and super clear.
At least that’s what I thought.
It’s a pretty meh name for a freelance journalist and content creator’s small business. It reminded clients of my actual name, told them that I was a one-woman shop, and… then told them virtually nothing about the services I offer. “Media” is simply too broad. And kinda boring.
I had to admit it: I was one of the 71 per cent of Canadians who knew “not much” about domain names, according to a recent research by the Canadian Internet Regulation Authority (CIRA).
Well, no mo’ of that! The work I do is anything but boring! I’ve worked for startups, scale-ups, corporations, and government departments across five industries and counting.
Fresh Ideas, Fresh Content, Fresh Start
My challenge, which I chose to accept and then push to the back burner about 12 times, was to choose a name that defines my business, will grow alongside my services and skills, and suit my personality.
The most hilarious thing was that I came up with the perfect name nine months ago – I just didn’t know it. I was building a website as a short-lived online resume for a potential employer and used the hashtag #ContentChameleon to describe my services – I can write in a variety of “voices” to suit my clients’ needs.
I was going through old projects recently (okay, okay, I was doing a digital clean up and reorganizing old files. Who actually reminisces about past projects?) and found a screenshot of the site.
The Lightbulb Moment
It’s a total cliché (and, in my opinion, totally permissible alliteration) but the lightbulb went on: ChameleonContent.ca
Now, depending on when you read this, the website may or may not be fully up and running, which is why my placeholder site is a lifesaver in the meantime.
I spent literal days trying to decide on a name – something unique, that hadn’t already been registered, and didn’t cost crazy cash to buy. The most epic solution had also been chilling in plain sight: I went to CIRA.ca to purchase my domain name with a .ca ending.
I recently edited a series of articles for CIRA through my work with non-profit Startup Canada. The series profiled Canadian small business owners (SBOs) about how a .ca suffix improved their businesses online.
While I can’t believe it took me so long to finally complete this challenge, it doesn’t have to be the same for you. Check out CIRA’s free e-book about how to choose a domain name and some basic information about how to get started.
Mo’ Progress, Mo’ Hydration!
Now, my August challenge? Mo’ hydration!
I don’t know if you’ve realized this yet but Canadian summers are HOT.
I’ve been steadily increasing my water intake all summer (a telltale sign that someone doesn’t have A/C) and August promises to be extra hot and humid in Ottawa, despite all the rain we’ve been getting. So my goal is to drink three litres (just shy of a gallon) of water every day.
Why choose drinking water for this month’s challenge? August is World Water Month! Plus, I want to see if there is an actual difference in how I feel now compared to the end of the month. I feel like I’m on the verge of big changes, and it’s important to maintain basic health and wellness while going for epic changes professionally, mentally, and (obviously) physically.
High fives and good vibes,